Expert Copywriting for
Clean Beauty
Health + Wellness
Work less. Make more money. Secure your business future.
Welcome.
Here’s the truth— unless you’re a trained copywriter, you won’t get the results you want.
Does your clean beauty + health + wellness brand have a genuine desire to make a positive impact on people?
But when it comes to writing fresh web content for your well-versed customers…let’s just say it ends up on the back burner.
And finding the time to make relatable content for your brand (understandably) overwhelms you.
But even if you had all the time in the world and the best ideas, translating them to the written word is a learned skill.
It’s time to elevate your skin-loving + soul-stirring brand.
When you’re developing the next product line with advanced formulations and powerhouse natural ingredients, the last thing you want to do is spend your time learning a new skill.
The solution? Outsource your copywriting.
Experts know the 🔑 to getting ahead is a professional copywriter.
That’s Where I Come In 🦸🏽♀️
Whether your business is brand new, new-ish, or well-established, I can help you reach your goals:
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Crush the Competition
Stand out in the crowded market with transparent marketing practices based on your commitment to effective ingredients + ethical sourcing.
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Get More Traffic on Google
Generate consistent traffic + brand visibility with SEO-marketing strategies connecting your mission to your audience’s vision of enjoying a balanced, holistic lifestyle.
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Sell-Out Products
Remember the highlighter that sold out in 2 weeks? Let's build up hype for the next restock.
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Make More $$
In your case, mo’ money means less problems. Let’s personalize your ad content, get you a higher click-through rate, and *most importantly* reduce wasted ad spend.
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Grow Your Email List
Your products carry a premium price tag. Meet your audience halfway with a show-stopping lead magnet —they get free stuff and you earn time to nurture a connection.
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Sell More
Your leads want to simply keep up with the changing needs of their bodies. Let’s show customers how your potent natural ingredients help meet all of their needs, no matter the concern.
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Gain Loyal Customers
When it’s time to introduce your science-backed ingredients, our collaborative content will have customers clamoring for more.
Every personalized project matches
Your brand. Your needs. Your audience.
Created by an expert, of course.
Beauty — Health — Wellness
Copywriting Services + Rates
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SEO-Optimized Web Content
You can’t build your business without an effective online presence. Improve your business traction with SEO-optimized copy — show up on Google, attract ideal customers to your website, grow your email list, and (of course) earn more sales.
Starting rate $1,200
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Social Media Ad Content
Consumers are drowning in social media ads — how will you stand out in the crowd? Relevant and engaging ad copy for Facebook and Instagram grabs the reader’s attention and compels them to take action, like making a purchase or opting in. Ad content that appeals to different segments of your audience helps build a foundation for customer loyalty.
Starting rate $375 (includes up to 5 variations)
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Copywritten, SEO-Optimized Blogs
Climb the ranks of Google’s search results and build your online authority using SEO-optimized blogs. Blogs inform readers of topics relevant to your brand and inspire action like making a purchase or opting in with an email address. Bring more of your target audience to your website, build trust, promote engagement, earn sales, and (most importantly) grow your business organically with SEO-optimized blogs.
Starting rate $300 (1,000 to 1,200 words)
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Email Sequences
Whether it’s a series of emails to welcome new customers, introduce new products, promote limited-time deals, or sales, email sequences build authentic relationships with your customers based on trust and understanding. A positive relationship with your customers not only drives more sales but you’ll also gain loyal customers who keep coming back for more.
Starting rate $300 (per email sequence)
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Product Descriptions
Your customers should feel eager to click “add to cart” after reading your product descriptions. This often-overlooked piece of content strategically outlines the features and benefits of your products or services. Effective product descriptions connect your product to the reader’s needs so they act quickly to avoid missing out.
Starting rate $75 (per description)
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The Time is Now.
Unlock your brand’s potential with personalized copy projects thoughtfully created by the Beauty & Wellness Wordsmith.
What you get
when you work with me:
SEO optimization— automate bringing new leads in, so you can watch sales go up and to the right.
Compelling CTAs — more people get your brand’s high-quality products and you get more money in your pocket, period.
Eye-catching titles — get your foot in the door with relevant, snappy titles to attract attention and drive sales.
Error-free content — you can simply copy and paste the finished content into your website with confidence and ease.
Fast and easy turnaround times — stay ahead of the competition with consistently fresh content.
Less work, more time — a shorter to-do list means you can spend more time doing the things you love.
Ad copy works in the background (so you don’t have to)
& gives you consistent sales through a funnel working 24/7.
Kind Words
“Cherae’s copy was terrific!”
“I worked with Cherae on multiple aspects of my website and email copy. During our initial meeting, she shared helpful feedback to improve SEO. I’m so pleased with what she provided! Cherae was incredibly professional and timely in all of her work.”
Debbi Osowski, Do Good Adventures Founder & Owner
Portfolio
MEDICAL EDUCATION BLOGS
The client wanted AI ChatGPT-generated blogs edited and rewritten to sound more human. I created ready-to-publish, heavily researched articles, while also ensuring the brand’s voice shined through.
PRODUCT DESCRIPTIONS
Limited-edition holiday collection candles for do good adventures: with a final push for Q4 sales, I made these product descriptions simply irresistible — leads could smell the festive fragrances through the page.
WELCOME EMAIL SEQUENCE
Do good scented candles: using their unique brand story and customer testimonials, I crafted a flawless 5-email welcome sequence inviting newcomers to experience clean burning, 100% natural soy candles.
About
Hey there! I’m Cherae (sure-ray),
your beauty + wellness expert
The ugly truth about my beauty story (and maybe yours too) is that it started from a need to disguise myself —like hiding my frizzy hair or covering breakouts with foundation. I spent hours researching on YouTube and bought countless products to “fix” myself. And wellness? I knew little to nothing about it. 😅
It wasn’t until I completed my doctoral studies in Occupational Therapy that I learned holistic health routines and rituals strengthen the connection between the mind and body. True self-care and wellness means embracing and nurturing *all* parts of myself.
The focus shifted from beauty on the outside to wellness on the inside with the fundamentals, like nutrition, fitness, and emotional health. These healthy habits empowered me to create + connect with others through writing. And the rest is history.
My #1 desire is to create content that helps others embrace their beauty inside and out by improving dimensions of their health + wellness.
And that’s where you come in. Yes, you.
With exceptional brands (like yours) and high-level copywriting skills (like mine), we can elevate beauty stories from hiding and covering to self-compassion and nourishment for the soul.
Your mindful leads want to make mindful choices to improve how they feel. Let’s show them how their wellness flourishes with your staple products.
Get ready to experience a flawless copywriting journey leading customers straight to your expert-approved formulations.
Your eco-friendly, organic products nourish wellness in one more ways than one, which means your *glowing* brand reviews are just around the corner.
Ready to level up your marketing strategies? Let’s talk.
In your free 15-minute call, we’ll chat about what’s working for you and what isn’t:
Your website — does the content accurately reflect your brand voice? What’s your lead magnet?
SEO — can ideal customers easily find you online?
Blogs — do you post relevant, SEO-optimized blogs at least twice a month?
Email marketing — what type of email sequences do you have?
Don’t stress if you don’t have all the answers—we’ll focus on where you’re at now and what your goals are.
FAQs
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Yes! I’m thrilled to share my completion of the Write Your Way to Freedom program to become a certified copywriter. Keep reading to find out exactly what that means:
“Write Your Way to Freedom is a prestigious comprehensive copywriting program. In order to become certified, students must complete the extensive program, take advantage of the support available to them, and build businesses that get their clients results. Certified students have learned effective copywriting techniques and use these techniques in an ethical way. Plus, they have access to continued education and support throughout their copywriting career.”
Click here to learn more about owner Sarah Turner and the Write Your Way to Freedom program.
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Professional copywriters write content (AKA copy) for marketing and advertising purposes to persuade readers to take action, usually to buy something or opt-in with an email address.
Click here to explore different copywriting services for your business.
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You’ll know it’s time to hire a copywriter when you start asking questions like,
-How do I attract the right customers?
-How to match my online presence and my brand’s voice?
-How to break down complex products or processes into easy-to-understand language?
Or maybe you’re wondering…
-How to create product descriptions that drive sales?
-How to strategically create blogs to bring in customers?
If you’re feeling 🦋butterflies🦋of validation, then you’re in the right place.
Contact me to setup your FREE 15-minute consultation call now.
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The Beauty & Wellness Wordsmith works with brands offering products and services related to:
-Skincare
-Haircare
-Cosmetics
-Self-Care
-Nutrition
-Gut Health
-Exercise & Fitness
-Vitamins + Supplements
-Sexual Wellness
-Mental Well-Being
Don’t see your business category listed? Fill out a quick and simple contact form, and I’ll let you know if I can help you.
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Simple question, but a not-so-simple answer:
I’m going to keep it real with you — if you search “clean beauty,” you’ll quickly realize the term can be used as a marketing scheme to trick consumers. Not only that, but the FDA hasn’t bothered to regulate the term to ensure consumer safety.
Setting aside the marketing schemes and confusion surrounding the term, I find clean ingredients work best for extra-sensitive skin. And for those who want beauty products simply without icky chemicals.
Clean, non-toxic, and conscious beauty products omit toxic, harmful ingredients, like talc, formaldehyde, coal tar, and aluminum salts, to name a few. Ingredients such as these interfere with our hormones and negatively impact our health. Instead, clean brands have transparent ingredient lists with non-toxic synthetics and clinically effective natural ingredients.
Do you want clean products without the fuss, research, etc.? Most of your favorite stores (Sephora, ULTA, Target, Walmart) already offer clean brands and products.
Click here to explore Clean Beauty at Sephora
Click here to explore Conscious Beauty at ULTA
Shop Target’s clean beauty, wellness, and home products here.
Walmart also offers budget-friendly clean beauty products.
Like most things, clean beauty is a choice. I want to spread knowledge about the benefits of clean beauty brands, in hopes of giving people healthier options.
—> Is your beauty or wellness brand dedicated to clean, non-toxic ingredients but having a hard time (understandably) voicing that in your marketing?
If you sign up for a free 15-minute call with me, we can chat about what’s not working + your goals.
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My answer isn’t a sexy one, but it’s the truth: After many years of dealing with eczema, cystic acne, ingrown hairs, boils, rashes, and dermatitis, I was fed up. Not even the so-called professionals could help.
Fast forward through a fountain of tears, countless hours of research, and failed product trials, I found that products with “clean” ingredients didn’t cause skin flare-ups. Not only that, but my irritated, fragile skin transformed into a juicy smooth J-LO glow. To keep the glow going, I noted which ingredients my skin reacted the best to and excluded known skin irritants, like fragrance.
Here are some of the things I look for in my clean beauty products:
✅Fragrance-free
✅Non-toxic synthetic ingredients
✅Clinically-effective natural
ingredients
✅ 100% Mineral sunscreens
❌No drying alcohols
❌No essential oils
❌No witch hazel
As I’m sure you could guess, I switched my beauty products to (mostly) clean, and I never looked back. 😌
Did you develop your brand because you couldn’t find products to help with your own embarrassing, unsexy beauty problem?
Contact me today if you want your website + marketing materials to better reflect and incorporate your brand’s story.
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I recommend starting with the Environmental Working Group’s (EWG) Skin Deep database. They rate thousands of health + beauty products based on science-backed information about toxicity levels of specific ingredients.
No product shaming here! Use the EWG’s Skin Deep database as an educational guide, not an end-all. The goal is to find balance and create an overall healthier beauty routine.